How it's honed

Coarse to fine, like every good edge.

Rough shaping first, polish last, and you see it at every stage. First call to live site: about two weeks.

  1. 01

    Rough-in

    One call: what you do, who rings you, and what the site has to say. We agree the structure before I draw anything.

  2. 02

    Shaping

    I draw the design and show you early. Nothing is precious until you say it's right.

  3. 03

    Polish

    Motion, detail and speed. The pass that makes it feel expensive.

  4. 04

    Launch

    Your domain goes live, I hand the site over, and everything is yours.

The price

from £800

Your exact price is quoted on the first call and then it's fixed. No tiers and no add-on menu.

Half up frontHalf of the quote to start, the rest when you approve the finished site.
Walk-away pointIf the design isn't right at the halfway review, you walk away and owe nothing more.
After launchI bill changes one at a time. No retainer and no care plan required.
You own itDomain, code and content, all in your name at handover.

What I don't do

No templates

Every site starts from a blank page. That's the whole point of Whetstone.

Policy

No retainers

I bill changes after launch one at a time. No care plan required, and ongoing help is there if you want it.

Policy

No hostages

Domain, code and content, all in your name at handover.

Policy

No surprises

The price is fixed on the first call, and if the design isn't right at the halfway review, you walk away owing nothing more.

Policy

After launch the site is yours: domain, code, content. I quote changes one at a time, and I'm there if you want ongoing help.

Straight answers

The things people ask on the first call, answered before it.

How long does it take?

About two weeks from first call to live, if you're quick with feedback. The build is fast; the schedule depends on you.

What do you need from me?

One phone call, your photos of real jobs, and honest answers about what work you want more of. I write the copy.

Do you only build for trades?

Trades are where I started and what the portfolio shows, but the process works for any local business: cafés, salons, clinics, shops. If you want a sharper site, book the call.

What if I already have a website?

I'll tell you straight on the call whether it's worth rebuilding or fixing. If a fix is all you need, I'll say so and charge for it.

Do you use templates?

No. Every site is designed from a blank page for your trade and your business. That's the whole point of Whetstone.

What happens after launch?

The site is yours: domain, code, everything. When you want changes, you ask, I quote the change, you decide. No monthly fees unless you want ongoing work.

Ready when you are.

Book a 15-minute call