How it's honed

Coarse to fine, like every good edge.

Rough shaping first, polish last, and you see it at every stage. First call to live: about two weeks for a straightforward build, four to six for the full build.

  1. 01

    Rough-in

    One call: what you do, who rings you, and what the site has to say. We agree the structure before I draw anything.

  2. 02

    Shaping

    I draw the design and show you early. Nothing is precious until you say it's right.

  3. 03

    Polish

    Motion, detail and speed. The pass that makes it feel expensive.

  4. 04

    Launch

    Your domain goes live, I hand the site over, and everything is yours.

The straightforward build

from £1,000

Five pages, your photos, your words, one form straight to your inbox.

The full build

from £3,000

Case studies, copy written from interviews, and every page built around how you win work.

Two kinds of build, each with its price published. Your exact figure is quoted on the first call and then it's fixed. No add-on menu, and it never moves mid-build.

What the full build buys

Copy written from interviewsI interview you and write every page from it. You talk; the site says it properly. Every word on this site was written the same way.
Proof, built to persuadeCase studies and outcomes structured the way your buyers check you out, anonymised wherever your engagements demand it.
A CMS you ownAdd projects, people and case studies yourself. No developer on retainer, no per-edit invoices.
IntegrationsBooking, galleries, CRM, whatever your business runs on. Named and priced inside the one fixed quote on the first call.
Half up frontHalf of the quote to start, the rest when you approve the finished site.
Or pay monthlyThe same fixed price, spread over monthly payments instead of two halves. Agreed on the first call.
Walk-away pointIf the design isn't right at the halfway review, you walk away with nothing further to pay. The deposit covers the work done to that point and stays with me.
No revision counterWithin the structure we agree up front, you change your mind as many times as it takes.
30-day snag periodFor 30 days after go-live, anything broken, wrong or not what we agreed is fixed free.
Hosting included12 months of hosting from the day the site goes live.
After launchI bill changes one at a time. No retainer and no care plan required.
You own itThe domain is in your name from day one. Code and content become yours once the final payment clears, and I'll move everything into your own accounts any time you ask, free.

What I don't do

No templates

Every site starts from a blank page. That's the whole point of Whetstone.

Policy

No retainers

I bill changes after launch one at a time. No care plan required, and ongoing help is there if you want it.

Policy

No hostages

The domain is in your name from day one, and the code and content are yours once the final payment clears.

Policy

No surprises

The price is fixed on the first call, and if the design isn't right at the halfway review, you walk away with nothing further to pay.

Policy

After launch the site is yours: domain, code, content. I quote changes one at a time, and I'm there if you want ongoing help.

Straight answers

The things people ask on the first call, answered before it.

How long does it take?

About two weeks from first call to live for a straightforward build, if you're quick with feedback. A full build runs four to six weeks, because interviews and case studies take honest time. Either way, the date is agreed on the first call.

What do you need from me?

One phone call, whatever best shows your work (job photos, projects, results), and honest answers about what you want more of. I write the copy.

What kind of businesses do you build for?

Anything from a one-man business upwards. Trades are where I started and a good part of what the portfolio shows so far, but the process is the same whatever the size of the business. Book the call and I'll tell you straight whether I'm the right fit.

Our work is confidential. What goes on the site?

Whatever we agree at close-out, and nothing else. Names redacted with sectors and outcomes published, or a project left off entirely. Your call, project by project. Westgate & Nash on the work page shows the approach: proof that reads credible with every client name blacked out.

What if I already have a website?

I'll tell you straight on the call whether it's worth rebuilding or fixing. If a fix is all you need, I'll say so and charge for it.

Do you use templates?

No. Every site is designed from a blank page for your business and the work it does. That's the whole point of Whetstone.

Can I pay monthly?

Yes. The standard split is half up front and half on approval, but the same fixed price can be spread over monthly payments instead. We agree the plan on the first call. The price doesn't change either way.

What happens after launch?

The site is yours: domain, code, everything, with hosting included for the first 12 months. For 30 days anything broken or not what we agreed is fixed free. After that, you ask, I quote the change, you decide. No monthly fees unless you want ongoing work.

Ready when you are.

Book a 15-minute call